The communications landscape has evolved beyond all
recognition. The introduction, and rapid adoption, of social media and digital
technologies has established a real-time, two-way dialogue between brands and
their audiences all over the world.
Using the 2014 World Cup as an example, our white paper
explores the benefits and limitations in sponsorship of a global event. We
discuss severity versus speed and the internal and external factors,
influences, opportunities and potential challenges of event sponsorship and the
factors involved in the decision making process.
Fill out the form below to receive your white paper today.
White Paper: The Commercial Challenges of Sponsorship