To sponsor, or not to sponsor?

The communications landscape has evolved beyond all recognition. The introduction, and rapid adoption, of social media and digital technologies has established a real-time, two-way dialogue between brands and their audiences all over the world.

Using the 2014 World Cup as an example, our white paper explores the benefits and limitations in sponsorship of a global event. We discuss severity versus speed and the internal and external factors, influences, opportunities and potential challenges of event sponsorship and the factors involved in the decision making process.

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White Paper: The Commercial Challenges of Sponsorship